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WHAT OUR PARTNERS ARE SAYING GOLFNOW is more than a third-party vendor ... GOLFNOW is a partner to your business Aileen Yang, The Golf Club at Middle Bay Everything was great and easy to use. We will have a 7000-round increase by the end of the year, and I look for that trend to continue. TK Matthews, Myakka Pines Golf Club Plus gives me more time to manage my business … and that’s what I need. Ginny Lee, Trails of Frisco The Plus team helps us adjust prices daily to help fill our tee sheet. Mike Dopslaff, San Carlos Golf Club Instructor Plus has been great. My Brand Specialist and I talk regularly to lay out my marketing calendar. He saves me quite a bit of time so I can do what I actually want to do, which is teach and interact with people. Brian Jacobs, Brian Jacobs Golf The great thing about Instructor Plus and my Brand Specialist is that they open up a new window of time for me. With the email campaigns and other things we’ve been doing, it’s really helping to fill up my lesson book. Rob Strano, Strano Golf Academy Previous Next The Latest from The Index MORE -- More proven marketing tips for dedicated instructors Jan 10, 2020 In our November 2019 issue, we offered a batch of innovative marketing ideas that coaches could implement quickly. Kick off 2020 with these additional tips. In our November 2019 issue, we offered a batch of innovative marketing ideas that coaches could implement quickly. Kick off 2020 with these additional tips: Create programs and opportunities for late-shift professionals: Executive chefs at fine-dining restaurants are well-paid. So are hospital radiologists and other non-9-to-5 professionals. These are prime candidates for your weekday coaching business—people who need a distraction from their responsibilities and a new challenge that's fun and engaging. Could you create a "Golf Clinic for Clinicians" from the nearby hospital, custom-designed to fit their schedules? How about creating a series of clinics for chefs and wait staffers at the top five restaurants in your market? One way to kick-start an outreach to medical professionals who work late hours is to link your event to their hospital's annual golf tournament fundraiser. If you are the golf coach who becomes well known to these networks, word will get around, and your business will enjoy an excellent pool of clients who follow a different schedule than the rest of the world. Stage a putting expo and show all the putting-performance help now available: All under one roof (although there's no actual roof) you can gather your staff of instructors, a putter-fitting expert, perhaps a rep from a manufacturer known for its putter line, putting practice-aids, an AimPoint teacher and all sorts of other resources from this putting-intense era for a putting expo. Acclaimed teacher Nicole Weller called her event at The Landings Club in coastal Georgia a "Putting Fair." Weller's members received coaching in distance control, putt reading, and alignment/aim, along with all the other bells and whistles gathered on her practice green. The direct result was increased exposure by members to the club's golf professionals, nine putters sold at the fair plus interest in spin-off lessons, extra practice sessions, and clinics to advance ideas that were discovered during the fair. Connect your golf instruction offerings to the yoga community: It's highly impressive to see how intently golf coaches have studied bio-kinesiology and other aspects of the fitness-golf connection. Question: Do any of the 1,000 or so regular yoga students in your area know that flexibility and golf success go together? Do the yoga instructors? Think about this: Whatever value the local yoga teachers feel they are delivering to their students, you could give them one more arrow for their quiver—they are helping their clients develop the type of flexibility, balance and conditioning that a good golf swing thrives on. Any yoga student who has remotely considered trying golf is, at the very minimum, going to get a little thrill at knowing they've got a significant advantage over the non-yoga beginner—and that's an incentive for them to come to the tee. How about a Get Golf Ready just for active yoga students? Or a demo at the yoga class showing how well a limber and yoga-trained body can make good golf swings? Self-improvement is the umbrella concept for the yoga student and golf student alike—make that...